Adrenalease Posture Apparel was created as a practical and simple remedy to neck and shoulder pain caused from daily activities. After years of researching postural products at the University of Toronto it was found that most products do more harm than good to an individual’s posture. This causes our body to become dependent on these products to keep neutral posture thus weakening back muscles. This was the birth of Adrenalease. Using Patented Reflex Kinesio-bands integrated into our Posture Apparel, the user has full flexibility in setting the tension per there comfort. We are always innovating at Adrenalease to make our technology stand out from any current or future competition. We have started a research study with the help of the University of Toronto, OCE and NSERC to develop Shape Memory Polymers (SMP) which will replace our current elastic technology. This technology will allow us to integrate sensors and smart textiles into our garments so the user can seamlessly train there back muscles to become stronger over time with wearing the garment. We will be the first company to use SMP in wearables and we want to be leaders in this field. We hope to launch this in the next 6 months. Within a couple of months of launching the business, founder Noureddin Chahrour successfully got a deal on CBC hit show Dragon's Den with multiple offers.