Project Overview

Older adults and care givers suffering from neck and back pain often find that traditional posture braces are large and hinder their daily lifestyles. As a result, they are often not able to do the activities they love or often compromise their health by removing their posture brace.

Adrenalease’s posture performance products are the only patented adjustable solutions for helping people improve their posture and alleviate back and neck pain, while simultaneously allowing them to maintain a comfortable lifestyle. Adrenalease Inc. aims to make a meaningful impact on the lives of seniors to engage in physical active and utilize proper movement patterns by having better posture with Adrenalease posture apparel. The risk of injuries also decreases when neutral posture is maintained. Our second goal is to decrease the likelihood of back injuries when caregivers are lifting and caring for family and loved ones. We are working on advancing our technology to include Shape Memory Polymers with sensors embedded in the fabric.

We developed relationships with many health care professionals to endorse and promote our product line such as Pharmasave on a nationwide level and Wellwise by Shoppers Drug Mart. We are in the process of changing our packaging to comply with industry standard by having it in English and French. With the help of SIP Accelerator we can speed up the process of packaging production as well as other marketing materials. Adrenalease would like to attend the Pharmasave National Buyers Conference in Vancouver being held in April 2018 as we generate more leads and sell our products. We would like to work with AGE-WELL network to enter new market opportunities and help grow our business with medical distributors. Our posture apparel is currently patent-pending in 40 countries and we would benefit from the legal advice of tapping into these different markets.